Traditions Over the Ages

According to legend, Valentine was a priest who defied the orders of the Roman emperor Claudius and continued to carry out marriages. When it was found that Valentine was still carrying out marital relationships in trick, he was sentenced to death. In 496 A.D., February 14 was called by Pope Gelasius to honor St. Valentine.

Have Valentine's Day present items offered for sale in the past, throughout and after the event.
Traditions Over the Ages
Sell tickets for admission (or get a company to offer them for a percentage of each ticket).
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Every February, throughout the nation, sweet, flowers, and presents are exchanged in between loved ones, all in the name of St. Valentine. The history of Valentine's Day-- and its customer saint-- is shrouded in mystery. St. Valentine's Day, as we know it today, includes vestiges of both Ancient and christian Roman tradition.
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